Kambi Group, a leading provider of premium sports betting services, has entered into a significant multi-year partnership with VIP Play, the parent company of ZenSports. This agreement marks a strategic expansion for both parties and is set to redefine the sports betting landscape, initially launching in Tennessee before extending to additional markets.
Kambi Group and VIP Play Announce Multi-Year Sportsbook Partnership with ZenSports
ZenSports to Leverage Kambi’s Turnkey Sportsbook Solution
Through this groundbreaking partnership, ZenSports will benefit from Kambi’s renowned turnkey sportsbook platform, which offers state-of-the-art technology, seamless integration capabilities, and robust market expansion support. The initial rollout is slated for Tennessee, following ZenSports’ successful entry into the state in June 2023, after applying for its wagering license in February 2022.
The goal of this collaboration is to create an unparalleled customer-centric sports betting experience. By harnessing Kambi’s cutting-edge tools and services, ZenSports aims to introduce an interactive, user-friendly front end complete with innovative customer acquisition features.
Strategic Vision for Growth
The strategic intent behind this partnership is evident: to combine the technological prowess of Kambi with ZenSports’ ambitious growth agenda.
Werner Becher, CEO of Kambi Group, emphasized this vision, stating: “We are excited to welcome VIP Play to the Kambi network as they adopt our turnkey sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s sportsbook technology and services.”
This sentiment underlines Kambi’s commitment to fostering operator success and enhancing customer engagement through its adaptable sportsbook solutions.
VIP Play’s Ambition and Market Strategy
Bruce Cassidy, CEO & Chairman of VIP Play, has highlighted the importance of this partnership as a cornerstone for ZenSports’ expansion strategy in the U.S. market.
According to Cassidy: “This partnership with Kambi is a pivotal step for VIP Play, as we work towards establishing a premier sportsbook presence in the US. Kambi’s technology and our internal ability to build proprietary technology on top of the Kambi platform will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
This collaboration aligns seamlessly with VIP Play’s long-term vision of becoming a leader in the U.S. sports betting industry, ensuring both partners achieve a competitive edge in this rapidly evolving sector.
Kambi’s Advanced Technology and Service Offering
Kambi Group’s services are built on a foundation of reliability, scalability, and innovation. The platform offers operators an unmatched suite of features including:
- Customizable front-end experiences, allowing operators like ZenSports to tailor their platforms to meet specific market needs.
- Dynamic odds management, ensuring accurate and competitive odds for bettors.
- Real-time data integration for enhanced betting strategies and customer engagement.
- Comprehensive risk management tools, supporting operators in maintaining profitability and regulatory compliance.
With these robust capabilities, Kambi’s turnkey solution positions ZenSports to create a unique, engaging user experience that resonates with customers and drives growth.
ZenSports’ Entry into the Tennessee Market
ZenSports’ strategic entry into Tennessee in June 2023 represented an important milestone for VIP Play. This launch came after securing the necessary wagering license, which was applied for in early 2022. The operator’s initial success in this market has laid the groundwork for further expansion, leveraging Kambi’s technology to broaden its market footprint.
Future Expansion Plans
While Tennessee serves as the launchpad for this partnership, both Kambi Group and VIP Play have ambitious plans to scale operations to additional states and potentially other global markets. This aligns with broader industry trends, where sportsbook operators are increasingly seeking to differentiate themselves through advanced technology and localized user experiences.
The collaboration between Kambi and ZenSports sets the stage for future innovation, driven by mutual growth objectives and shared expertise. By expanding their reach, both companies aim to tap into emerging opportunities across various U.S. states where sports betting legislation continues to evolve.
Empowering Operators with Innovative Solutions
A key aspect of Kambi’s appeal lies in its commitment to empowering operators with flexible tools that can be adapted and expanded as needed. For ZenSports, this means:
- Enhanced customer acquisition and retention through targeted, data-driven marketing solutions.
- Streamlined integration processes that enable faster time-to-market.
- Proprietary technology development supported by Kambi’s modular architecture, giving ZenSports the ability to innovate on top of the existing platform.
A Promising Path Forward
The sports betting landscape in the U.S. continues to present significant opportunities for growth, with new states opening their doors to regulated wagering. By forging this partnership, Kambi and VIP Play are poised to take full advantage of these expanding opportunities. The synergy between Kambi’s high-performance sportsbook solutions and ZenSports’ forward-thinking approach positions both companies for sustained success.
Conclusion: The Partnership
The partnership between Kambi Group and VIP Play represents a bold step toward shaping the future of sports betting in the U.S. With Tennessee as the initial launch market, the two companies are well-positioned to redefine user expectations and set new standards for interactive and customer-focused sports betting experiences.
FAQs About Kambi Group and VIP Play’s Multi-Year Partnership with ZenSports
1. What is the new partnership between Kambi Group and VIP Play?
The new partnership is a multi-year agreement where Kambi Group will provide its turnkey sportsbook solution to VIP Play, owner of ZenSports. This collaboration is designed to enhance ZenSports’ sports betting offerings starting in Tennessee.
2. What will ZenSports gain from this partnership with Kambi Group?
ZenSports will benefit from Kambi’s advanced sportsbook technology, which includes customizable front-end experiences, dynamic odds management, real-time data integration, and comprehensive risk management tools. This will enable ZenSports to deliver a unique, customer-centric sports betting experience.
3. Where will the partnership initially launch?
The partnership will initially launch in the state of Tennessee, where ZenSports entered the market in June 2023 after securing its wagering license.
4. What are the main goals of this partnership?
The primary goal is to create an innovative and interactive sports betting experience for users, leveraging Kambi’s technology to expand ZenSports’ market presence and drive growth.
5. What technology and features does Kambi Group provide to its partners?
Kambi offers a comprehensive suite of features, including:
- Customizable front-end solutions.
- Dynamic odds management.
- Real-time data integration.
- Risk management tools.
- Customer acquisition tools.
6. How does VIP Play view the importance of this partnership?
VIP Play CEO & Chairman Bruce Cassidy described the partnership as a pivotal step in establishing a premier sportsbook presence in the U.S. Cassidy highlighted that it would allow ZenSports to deliver a first-class, interactive betting experience while benefiting from Kambi’s robust platform.
7. What are the long-term plans for Kambi and VIP Play’s partnership?
Beyond launching in Tennessee, both Kambi and VIP Play aim to expand their partnership to other U.S. markets and potentially international locations. This aligns with their mutual goal of growth and industry leadership.
8. Why is Kambi’s technology significant for sportsbook operators?
Kambi’s technology is significant because it offers sportsbook operators a flexible and scalable solution that supports rapid market entry, customization, and the development of proprietary enhancements on top of Kambi’s existing platform.
9. How does this partnership impact the sports betting industry in the U.S.?
This collaboration sets a benchmark for innovation and user-focused experiences in the U.S. sports betting industry. It showcases how partnerships that combine technological expertise with strategic growth can redefine market standards.
10. When did ZenSports launch in Tennessee?
ZenSports launched in Tennessee in June 2023 after applying for a wagering license in February 2022.
11. What did Kambi Group CEO Werner Becher say about the partnership?
Werner Becher expressed excitement, noting, “We are excited to welcome VIP Play to the Kambi network as they adopt our turnkey sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s sportsbook technology and services.”
