Hibernian FC Announces Partnership with SBK as Official Sleeve Partner Until 2026

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Hibernian FC has unveiled a significant new partnership with the innovative sports betting app, SBK. This agreement marks a notable milestone for both entities as SBK becomes the official sleeve partner for Hibernian’s men’s first team until the summer of 2026. This collaboration aims to enhance the visibility and engagement of both the football club and the betting platform.

Scottish Premiership Side Hibernian FC Announces Partnership with SBK

The Partnership Agreement

Key Details of the Deal

The partnership agreement between Hibernian FC and SBK will see the sports betting app’s branding prominently displayed on the sleeves of the Hibs’ first team playing kits. In addition to this, SBK’s branding will feature around Easter Road, the home ground of Hibernian FC. This multi-year deal underscores the mutual benefits and strategic alignment between the two organizations.

Comments from Hibernian FC

Murray Milligen, Hibernian FC’s Commercial Director, expressed his enthusiasm about the partnership, stating, “We’re really pleased to have the support of SBK for the next two years in what is a significant partnership for the Club. We look forward to working with them over the next two years in what is an important and exciting period in the Club’s history.”

SBK’s Perspective

Adam Baylis, SBK’s Marketing Director, echoed this sentiment, saying, “We’re thrilled to begin this partnership with Hibernian; it’s truly an honour to be associated with one of the SPFL’s biggest clubs. We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight!”

Hibernian FC’s Existing Partnerships

Hibernian FC’s partnership with SBK adds to the club’s existing relationship with another gambling company, QuinnBet. Last year, Hibernian extended its partnership with QuinnBet, further solidifying its ties with prominent betting brands. These collaborations highlight the club’s proactive approach in leveraging strategic partnerships to enhance its commercial footprint and fan engagement.

The Broader Context: SPFL and William Hill

New Season, New Sponsor

The announcement of Hibernian FC’s partnership with SBK comes as the Scottish Professional Football League (SPFL) prepares to kick off the new season across all four divisions. This season is particularly notable as it marks the first under the new title sponsorship of William Hill, following an agreement announced in June. The alignment of these significant sponsorships signals a period of substantial commercial activity within Scottish football.

Impact on the Club and Fans

The collaboration with SBK is expected to bring numerous benefits to Hibernian FC and its fans. SBK’s market-leading odds and innovative betting platform will offer Hibs supporters an enhanced betting experience. Additionally, the visibility and financial support provided by SBK will play a crucial role in the club’s ongoing efforts to compete at the highest levels of Scottish football.

Strategic Importance of the Partnership

Enhancing Brand Visibility

For SBK, the partnership with Hibernian FC represents an opportunity to significantly boost its brand visibility within the highly competitive sports betting market. By associating with a well-established and popular football club, SBK can reach a wider audience and strengthen its brand recognition among football fans.

Supporting Club Growth

From Hibernian FC’s perspective, the deal with SBK provides valuable financial support and resources that can be reinvested into the club’s infrastructure, player development, and community initiatives. This partnership aligns with the club’s strategic goals of growth and sustainability, ensuring a bright future for Hibernian FC.

Conclusion: The Partnership

The partnership between Hibernian FC and SBK is a landmark agreement that promises to bring substantial benefits to both parties. As Hibernian embarks on an exciting new season in the SPFL, the support of SBK will be instrumental in driving the club’s success on and off the field. This collaboration exemplifies the power of strategic partnerships in enhancing brand visibility, financial stability, and fan engagement.

FAQs About Hibernian FC and SBK Partnership

1. What is the new partnership between Hibernian FC and SBK?

Hibernian FC has announced a new partnership with the sports betting app SBK. SBK will be the sleeve partner for Hibernian’s men’s first team until the summer of 2026.

2. What does the partnership include?

The agreement includes SBK’s branding appearing on the sleeves of Hibernian’s first team playing kits and around Easter Road, Hibernian’s home ground.

3. Who commented on the partnership from Hibernian FC?

Murray Milligen expressed his enthusiasm for the partnership, highlighting its significance and the exciting period ahead for the club.

4. What did SBK say about the partnership?

Adam Baylis, SBK’s Marketing Director, stated that they are thrilled to partner with Hibernian FC and look forward to bringing their market-leading odds to Hibs fans and promoting their mission to shake up the industry with a focus on price and product without a casino.

5. How long will the partnership last?

The partnership is set to last until the summer of 2026.

6. Does Hibernian FC have other gambling partnerships?

Yes, it also has a partnership with QuinnBet, which they extended last year.

7. What is the significance of the timing of this announcement?

The announcement comes as the Scottish Professional Football League (SPFL) prepares to start the new season, which is notable for being the first under the new title sponsorship of William Hill.

8. What benefits does the partnership bring to Hibernian FC?

The partnership with SBK will provide Hibernian FC with financial support, increased visibility, and enhanced engagement with fans through SBK’s innovative betting platform and market-leading odds.

9. What does SBK aim to achieve with this partnership?

SBK aims to boost its brand visibility, strengthen its recognition among football fans, and promote its mission to focus on price and product in the sports betting industry.