In an exciting development for the iGaming industry, GiG has announced a groundbreaking collaboration with Future Anthem, a leading AI and data science organization. This strategic partnership is set to enhance GiG’s personalisation techniques across both sports and casino platforms. By integrating cutting-edge AI-powered features, the collaboration aims to drive player engagement and retention to new heights.

GiG Partners with Future Anthem to Revolutionize Personalisation with AI and Data Science

Overview of the GiG and Future Anthem Collaboration

The partnership between GiG and Future Anthem represents a significant leap forward in the realm of iGaming personalisation. Future Anthem’s expertise in AI and data science will be instrumental in refining GiG’s platform offerings, providing a sophisticated approach to player engagement and retention.

Key Objectives of the Partnership

• Enhanced Personalisation: Implementing advanced AI-driven features to tailor experiences for individual players, enhancing their overall engagement with the platform.
• Reduced Player Churn: Utilizing Future Anthem’s Churn Prevention module to identify and mitigate factors leading to player attrition.
• Increased Revenue: By improving player retention and engagement, the partnership is expected to boost revenue streams for GiG’s casino operators.

Integration of Future Anthem’s Technology

Amplifier AI

GiG’s platform will benefit from the integration of Amplifier AI, which streamlines the enablement process and offers advanced personalisation capabilities. This technology focuses on delivering tailored experiences that cater to individual player preferences and behaviors.

Churn Prevention Module

A pivotal component of this collaboration is the Churn Prevention module from Future Anthem. This tool is designed to analyze player data and predict potential churn, allowing operators to proactively address issues and implement strategies to retain players. The module’s insights are expected to be a game-changer in maintaining player loyalty and satisfaction.

Statements from Key Figures

Leigh Nissim, CEO and Founder of Future Anthem

Leigh Nissim expressed enthusiasm about the collaboration, stating: “We are thrilled to collaborate with an industry leader like GiG. This partnership not only highlights our shared vision for innovation but also showcases our ability to deliver quick and impactful AI solutions. With Amplifier AI, GiG’s customers can look forward to improved player engagement, reduced churn, and increased revenues.”

Andrew Cochrane, GiG CCO

Andrew Cochrane commented on the significance of the partnership: “Partnering with Future Anthem provides further evidence of our continued commitment to driving growth and innovation, expanding our partners’ access to industry technologies and delivering solutions worldwide.”

Recent Developments for GiG

This partnership follows several other strategic agreements by GiG, including:

• Betzone Partnership in the UK: Expanding GiG’s footprint in the UK market.
• The Football Pools Collaboration: A UK-based deal announced in late June, focusing on sports betting innovations.
• Ontario-Based Partnership with Ventures Lab: Enhancing GiG’s presence in the North American market.

Impact on the iGaming Industry

The integration of AI and data science through this collaboration is set to transform the iGaming landscape by:

Driving Innovation

The partnership underscores a commitment to innovation, positioning GiG and Future Anthem at the forefront of technological advancements in the industry.

Enhancing User Experience

With improved personalisation and churn prevention, players are expected to experience more engaging and rewarding interactions with GiG’s platforms.

Expanding Market Reach

The collaboration will not only bolster GiG’s existing market presence but also open doors to new regions and player segments, driving global growth.

Looking Ahead

As GiG and Future Anthem move forward with their collaboration, the iGaming community can anticipate significant advancements in how player data is utilized to enhance user experiences. The integration of advanced AI solutions promises to set new standards in personalisation and player engagement.

FAQs About GiG Partners with Future Anthem to Revolutionize Personalisation with AI and Data Science

1. What is the purpose of GiG’s collaboration with Future Anthem?

GiG’s partnership with Future Anthem aims to enhance its personalisation techniques across sports and casino platforms. The collaboration focuses on integrating AI-powered features to improve player engagement, reduce churn, and boost revenue.

2. What specific technologies will Future Anthem bring to GiG?

Future Anthem will integrate its Amplifier AI and Churn Prevention module into GiG’s platform. Amplifier AI will enhance personalisation, while the Churn Prevention module aims to reduce player attrition by identifying and addressing factors that lead to churn.

3. How will the Churn Prevention module benefit GiG’s casino operators?

The Churn Prevention module will analyze player data to predict potential churn and provide insights on how to retain players. This proactive approach helps operators implement strategies to maintain player loyalty and satisfaction.

4. What are the expected outcomes of this partnership for GiG?

The partnership is expected to lead to improved player engagement, reduced churn, increased revenue, and a stronger competitive position in the iGaming industry. It will also expand GiG’s market reach and technological capabilities.

5. Who are the key figures involved in this partnership, and what have they said about it?

Leigh Nissim, CEO and Founder of Future Anthem, expressed excitement about the partnership, highlighting the shared vision for innovation and the impactful AI solutions that will be provided. Andrew Cochrane, GiG CCO, emphasized the partnership’s role in driving growth, expanding access to industry technologies, and delivering solutions worldwide.

6. What recent developments have occurred for GiG besides this partnership?

Recently, GiG has announced a partnership with Betzone in the UK, collaborated with The Football Pools, and expanded into the North American market with a partnership with Ventures Lab in Ontario.

7. How will this collaboration impact the iGaming industry?

The collaboration is expected to drive innovation in the iGaming industry by setting new standards in personalisation and player engagement. It will enhance user experiences and potentially open new markets and player segments for GiG.

8. How does this partnership align with GiG’s overall strategy?

The partnership with Future Anthem aligns with GiG’s strategy of driving growth, innovation, and expanding its technological capabilities to provide advanced solutions and improve player experiences.