Gaming Innovation Group (GiG) has announced a significant enhancement to its Platform division’s Board of Directors with the appointment of Andreas Söneby. This strategic decision marks a pivotal moment for GiG as it gears up for a major restructuring and spinoff of its Platform & Sportsbook division. Söneby, an esteemed veteran in the gaming and technology sectors, brings a wealth of experience that is expected to drive GiG’s ambitious growth plans and optimize its operations in the lead-up to this critical transition.

GiG Appoints Andreas Söneby to Its Platform Division’s Board of Directors

Andreas Söneby: A Proven Leader in Gaming and Technology

Andreas Söneby is widely recognized for his extensive experience and leadership in the gaming and technology sectors. His illustrious career includes senior roles at renowned companies such as Unibet, Kindred Group, and Kambi. As Chief Information Officer (CIO) at Kambi, Söneby was instrumental in overseeing the company’s technology strategy and managing a large team during a period of significant expansion. His tenure at Kambi was marked by a robust technology framework that supported the company’s growth trajectory and solidified its market position.

Prior to his role at Kambi, Söneby served as Chief Technology Officer (CTO) and IT Director at Unibet Group. His leadership was crucial in the formation of Kambi as an independent entity within Unibet, showcasing his strategic acumen and ability to drive technological advancements. Söneby’s career also includes notable executive positions at White Hat Gaming and Instabox, further underscoring his versatility and expertise in the sector.

In addition to his executive roles, Söneby currently serves as a Venture Partner at Industrifonden, where he provides strategic guidance and support to emerging ventures. This role complements his extensive industry experience and positions him as a valuable asset to GiG’s Board of Directors.

Strategic Appointment in the Context of GiG’s Restructuring

Söneby’s appointment is particularly significant as GiG prepares for a major spinoff of its Platform & Sportsbook division. His extensive background in technology and leadership is expected to play a crucial role in navigating the complexities of this transition. Replacing Tomasz Juroszek, Söneby will join fellow board members Petter Nylander, Hessi Mocca, Mikael Riese Harstad, and Nicolas Adlercreutz in steering the Platform division.

The GiG Platform Board, focusing on the Platform & Sportsbook vertical, operates as a temporary committee under the broader GiG Board. This structure is part of GiG’s strategic preparation for the spinoff, which is slated for 1 October 2024. The spinoff represents a significant shift for GiG, aimed at enhancing operational efficiency and fostering growth in the Platform & Sportsbook segment.

Recent Developments and Acquisitions

In line with its strategic objectives, GiG recently completed the acquisition of Titan, a prominent supplier of SEO and content services, for €3.2 million ($3.5 million). This acquisition is poised to bolster the operational capabilities of Gentoo Media, formerly known as GiG Media. Titan’s expertise in SEO and content is expected to enhance GiG’s media division, contributing to its growth and success.

Furthermore, GiG reported a notable 39% year-on-year increase in revenue for its media division in the second quarter of 2024. This growth is attributed to robust organic expansion, highlighting the effectiveness of GiG’s strategic initiatives. However, the Platform & Sportsbook segment faced challenges, with a decline in revenues and adjusted EBITDA during the same period. This contrast underscores the need for effective leadership and strategic oversight, making Söneby’s role all the more critical.

Looking Ahead: GiG’s Future Prospects

As GiG moves forward with its restructuring plans and the anticipated spinoff of the Platform & Sportsbook division, the addition of Andreas Söneby to the board signifies a strategic enhancement to its leadership. His vast experience and proven track record are expected to provide valuable insights and drive the division’s growth during this transformative period.

The spinoff, set to occur on 1 October 2024, is anticipated to bring about significant changes and opportunities for GiG. With Söneby’s appointment, the company aims to strengthen its position in the industry and capitalize on emerging opportunities. The focus on technology and strategic management will be crucial in navigating the complexities of the transition and ensuring continued success.

Conclusion: The Appointment

GiG’s decision to appoint Andreas Söneby to its Platform division’s Board of Directors represents a strategic move aimed at reinforcing its leadership and enhancing operational capabilities. Söneby’s extensive experience in the gaming and technology sectors positions him as a key player in GiG’s upcoming restructuring and spinoff. As the company prepares for these significant changes, Söneby’s expertise is expected to drive growth and optimize the Platform & Sportsbook segment.

FAQs About GiG Appoints Andreas Söneby to Its Platform Division’s Board of Directors

1. Who is Andreas Söneby?

Andreas Söneby is a prominent figure in the gaming and technology sectors with extensive experience in senior roles at companies such as Unibet, Kindred Group, and Kambi. His roles include serving as CIO at Kambi, CTO and IT Director at Unibet Group, and executive positions at White Hat Gaming and Instabox. He currently acts as a Venture Partner at Industrifonden.

2. What is GiG’s recent announcement regarding Andreas Söneby?

GiG has appointed Andreas Söneby to its Platform division’s Board of Directors, effective immediately. This move is part of GiG’s strategic efforts to enhance its leadership team in preparation for the planned spinoff of the Platform & Sportsbook division.

3. What are Andreas Söneby’s key achievements in his career?

Söneby has been recognized for his leadership and strategic oversight in the gaming and technology industries. Notably, as CIO at Kambi, he managed technology strategy and a large team during significant growth. At Unibet Group, he played a crucial role in forming Kambi as an independent entity. His career also includes roles at White Hat Gaming, Instabox, and currently at Industrifonden as a Venture Partner.

4. Why is Andreas Söneby’s appointment significant for GiG?

Söneby’s appointment is significant because of his extensive experience and proven track record in managing technology and growth. His leadership is expected to be instrumental as GiG navigates its upcoming restructuring and spinoff of the Platform & Sportsbook division, slated for 1 October 2024.

5. What changes are expected with the spinoff of GiG’s Platform & Sportsbook division?

The spinoff of the Platform & Sportsbook division, planned for 1 October 2024, is expected to bring about significant operational and structural changes for GiG. This strategic move aims to enhance efficiency and foster growth within the division. Andreas Söneby’s role will be critical in guiding the division through this transition.

6. What recent developments has GiG made to support its growth?

Recently, GiG acquired Titan, a supplier of SEO and content services, for €3.2 million ($3.5 million). This acquisition is expected to enhance the capabilities of Gentoo Media, formerly known as GiG Media. Additionally, GiG reported a 39% increase in revenue for its media division in the second quarter of 2024, driven by organic growth, although the Platform & Sportsbook segment faced revenue and EBITDA declines.

7. How will Andreas Söneby’s appointment impact GiG’s future prospects?

Söneby’s appointment is anticipated to strengthen GiG’s leadership and provide strategic direction during the company’s restructuring and spinoff process. His extensive background in technology and growth management will be valuable in navigating the transition and driving future success for the Platform & Sportsbook division.