EveryMatrix Acquires FSB Technology in Strategic All-Cash Deal

4 months ago 0 309

In a significant move to bolster its sportsbook platform, OddsMatrix, EveryMatrix has acquired FSB Technology in an all-cash deal. This acquisition aims to integrate FSB’s advanced technology and extensive market presence into EveryMatrix’s existing offerings, enhancing its capabilities and reach.

FSB Technology: A Pioneering B2B Sportsbook Technology Supplier

Founded in 2007 by Sam Lawrence and David McDowell, FSB Technology is a London-based company that has made significant strides in the B2B sportsbook technology sector. The company provides a comprehensive suite of services, including Player Account Management (PAM), sports betting, and casino platform solutions. FSB’s technology is known for its robustness and flexibility, making it a valuable addition to EveryMatrix’s portfolio.

Enhancing OddsMatrix with FSB’s Features

EveryMatrix plans to incorporate several of FSB’s unique features into its OddsMatrix platform. Notably, FSB’s horseracing product will be integrated, providing a new dimension to EveryMatrix’s sportsbook offerings. This integration is expected to enhance the overall user experience and attract a wider audience to the platform.

Strategic Growth and Market Expansion

Ebbe Groes, Group CEO of EveryMatrix, highlighted the strategic importance of this acquisition. He stated, “This transaction facilitates our long-term growth strategy of entering and growing within a greater number of regulated markets, including the UK, Ireland, and Africa, where many FSB clients operate. It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high-performing product proven to deliver exceptional results.”

Expanding Market Reach

The acquisition of FSB is a crucial step in EveryMatrix’s strategy to expand its footprint in regulated markets. By leveraging FSB’s established presence in regions such as the UK, Ireland, and Africa, EveryMatrix can rapidly scale its operations and offer enhanced services to a broader customer base.

Diverse Customer and Revenue Profiles

Integrating FSB’s technology and client base will enable EveryMatrix to diversify its customer and revenue profiles. This diversification is essential for sustainable growth and will provide a more stable revenue stream, reducing dependence on any single market or customer segment.

FSB’s Recent Achievements and Future Prospects

Adam Smith, CEO of FSB, expressed optimism about the merger. He noted, “FSB has achieved a lot over the last 18-20 months, including expansion into new markets and launching innovative propositions. Joining together with EveryMatrix represents another major milestone for FSB. We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB’s existing partners.”

Recent Market Expansions

FSB has been proactive in expanding its market presence. Over the past 18-20 months, the company has successfully entered new markets and introduced innovative products and services. These achievements have positioned FSB as a formidable player in the sportsbook technology sector.

Future Synergies and Growth Opportunities

The merger with EveryMatrix is expected to unlock numerous synergies and growth opportunities. By combining resources and expertise, the two companies can accelerate the development of new products and services, enhance existing offerings, and expand their market reach. This collaboration will benefit both companies’ clients by providing access to a more comprehensive and high-performing platform.

EveryMatrix’s Partnership with Jelly Entertainment

In addition to the acquisition of FSB, EveryMatrix recently entered a content partnership with Jelly Entertainment. This collaboration aims to integrate Jelly’s portfolio into EveryMatrix’s CasinoEngine platform across Europe and Latin America. The partnership underscores EveryMatrix’s commitment to enhancing its content offering and expanding its reach in regulated markets.

Enhancing CasinoEngine with Jelly’s Content

The integration of Jelly’s portfolio into CasinoEngine is a strategic move to enhance EveryMatrix’s content offering. Jelly Entertainment is known for its innovative and engaging casino games, which will add significant value to CasinoEngine’s library. This partnership will enable EveryMatrix to offer a more diverse and attractive range of games to its customers.

Expanding Reach in Regulated Markets

By partnering with Jelly Entertainment, EveryMatrix aims to expand its reach in regulated markets across Europe and Latin America. This expansion is crucial for maintaining a competitive edge and driving growth in these key regions.

Conclusion: The Acquisition

The acquisition of FSB by EveryMatrix represents a strategic move to enhance its sportsbook platform, OddsMatrix, and expand its market presence. By integrating FSB’s advanced technology and leveraging its established market presence, EveryMatrix is poised to offer a more comprehensive and high-performing product to its customers. This acquisition, coupled with the recent partnership with Jelly Entertainment, underscores EveryMatrix’s commitment to innovation and growth in the iGaming sector.

FAQs About EveryMatrix Acquires FSB Technology in Strategic All-Cash Deal

1. What is the significance of EveryMatrix acquiring FSB?

The acquisition of FSB by EveryMatrix is significant because it enhances EveryMatrix’s sportsbook platform, OddsMatrix, by integrating FSB’s advanced technology and market presence. This move aims to improve service offerings and expand market reach.

2. Who are the founders of FSB Technology?

FSB Technology was founded in 2007 by Sam Lawrence and David McDowell. The company is based in London and specializes in B2B sportsbook technology solutions.

3. What services does FSB Technology offer?

FSB Technology provides a range of services including Player Account Management (PAM), sports betting, and casino platform solutions. Their technology is known for its robustness and flexibility.

4. How will FSB’s features be integrated into EveryMatrix’s platform?

EveryMatrix plans to incorporate FSB’s unique features, such as its horseracing product, into its existing OddsMatrix platform. This integration is expected to enhance the overall user experience and attract a broader audience.

5. What did Ebbe Groes, Group CEO of EveryMatrix, say about the acquisition?

Ebbe Groes stated that the transaction facilitates EveryMatrix’s long-term growth strategy by enabling entry and growth in regulated markets like the UK, Ireland, and Africa. He emphasized that the acquisition will diversify customer and revenue profiles and accelerate the migration to a stronger, high-performing product.

6. How does the acquisition benefit FSB Technology?

According to Adam Smith, CEO of FSB, the acquisition represents a major milestone for FSB. It provides new opportunities through shared capabilities and accelerates the growth of FSB’s existing partners.

7. What recent achievements has FSB Technology made?

FSB Technology has expanded into new markets and launched innovative propositions over the last 18-20 months. These achievements have positioned FSB as a significant player in the sportsbook technology sector.

8. What are the future prospects for FSB Technology and EveryMatrix after the acquisition?

The merger is expected to unlock numerous synergies and growth opportunities. By combining resources and expertise, both companies can accelerate the development of new products, enhance existing offerings, and expand their market reach.

9. What is EveryMatrix’s partnership with Jelly Entertainment about?

EveryMatrix recently entered a content partnership with Jelly Entertainment to integrate Jelly’s portfolio into its CasinoEngine platform across Europe and Latin America. This partnership aims to enhance EveryMatrix’s content offering and expand its reach in regulated markets.

10. How will Jelly Entertainment’s content benefit CasinoEngine?

Jelly Entertainment is known for its innovative and engaging casino games. Integrating Jelly’s portfolio into CasinoEngine will add significant value, offering a more diverse and attractive range of games to EveryMatrix’s customers.

11. How does this acquisition align with EveryMatrix’s strategic goals?

The acquisition aligns with EveryMatrix’s strategic goals of enhancing its product offerings, entering and growing in regulated markets, and diversifying its customer and revenue profiles. This move supports sustainable growth and a more stable revenue stream.