In a significant move towards tighter regulation, the Danish Consumer Ombudsman, the Gambling Advertising Board, and the Danish Gambling Authority have joined forces under a new agreement aimed at tackling illegal gambling advertising in Denmark more effectively.

Danish Authorities Strengthen Collaboration to Combat Illegal Gambling Marketing

Enhanced Coordination for Improved Oversight

The collaborative agreement seeks to streamline efforts and eliminate duplication in addressing violations committed by gambling companies operating within Denmark. By clarifying roles and responsibilities, the agreement aims to bolster regulatory oversight and enforcement in the gambling sector.

Roles Defined

Under the agreement, each regulatory body has specific roles:

• Consumer Ombudsman: Responsible for supervising gambling companies’ compliance with the Marketing Act and other consumer protection regulations.
• Danish Gambling Authority: Oversees adherence to the rules governing the marketing of games as outlined in the Gambling Act, including regulations on sales promotion measures.
• Gambling Advertising Board: Established by the industry, this body handles complaints related to marketing practices that breach the industry’s code of conduct. The code focuses on enhancing social responsibility, protecting vulnerable groups, and mitigating gambling addiction risks.

Collaborative Approach

The Gambling Advertising Board will refer cases to the Consumer Ombudsman or the Danish Gambling Authority if companies fail to comply with the board’s recommendations or violate regulatory rules. Conversely, the Consumer Ombudsman and the Gambling Authority will direct complainants to the Gambling Advertising Board for issues related to the industry’s code of conduct that do not breach regulatory mandates.

Ongoing Communication and Oversight

To ensure continuous coordination, the three entities will regularly exchange information on relevant cases and convene annual meetings. This proactive approach aims to strengthen Denmark’s regulatory framework and enhance enforcement actions against illegal gambling marketing practices.

Conclusion: Strengthening Regulatory Framework

The collaboration between the Danish Consumer Ombudsman, the Gambling Advertising Board, and the Danish Gambling Authority marks a pivotal step towards more stringent oversight of gambling advertising in Denmark. By aligning their efforts and leveraging their respective expertise, these bodies are poised to uphold consumer protection, promote responsible gambling practices, and safeguard the integrity of the Danish gambling industry.

FAQs About Danish Authorities Strengthen Collaboration to Combat Illegal Gambling Marketing

1. What is the purpose of the new agreement between the Danish Consumer Ombudsman, the Gambling Advertising Board, and the Danish Gambling Authority?

The agreement aims to enhance coordination and efficiency in addressing illegal gambling advertising in Denmark, ensuring better oversight and enforcement in the gambling sector.

2. What are the roles of the Consumer Ombudsman, Danish Gambling Authority, and Gambling Advertising Board under the agreement?

• Consumer Ombudsman: Supervises gambling companies’ compliance with the Marketing Act and other consumer protection regulations.
• Danish Gambling Authority: Oversees compliance with rules on the marketing of games under the Gambling Act, including sales promotion measures.
• Gambling Advertising Board: Handles complaints regarding gambling marketing practices that breach the industry’s code of conduct, focusing on social responsibility and mitigating gambling addiction risks.

3. How will the collaboration handle cases of illegal gambling marketing?

The Gambling Advertising Board will refer cases to the Consumer Ombudsman or the Danish Gambling Authority if companies fail to comply with its recommendations or violate regulatory rules. Conversely, the Consumer Ombudsman and the Gambling Authority will direct complaints related to the industry’s code of conduct to the Gambling Advertising Board.

4. How will the three bodies ensure ongoing coordination?

They will exchange information regularly on relevant cases and hold annual meetings to discuss coordination efforts and address emerging issues in gambling advertising regulation.

5. What are the expected outcomes of this collaboration?

The collaboration aims to strengthen Denmark’s regulatory framework against illegal gambling marketing, promote responsible gambling practices, protect vulnerable groups, and uphold the integrity of the gambling industry in Denmark.