In a significant stride for the thriving online casino industry, Betty, the avant-garde female-focused iCasino platform, has successfully raised $5 million in pre-Series A funding. This achievement comes on the heels of a previous fundraising round that netted the company an impressive $7 million, underscoring Betty’s escalating prominence in the online casino industry.
Betty’s unique approach centers around tapping into the gaming fervor of the female audience, aiming to carve out a distinctive niche in the market. Distinguishing itself from its counterparts, Betty meticulously tailors its games and experiences to cater specifically to female players. This strategic focus has proven highly successful, as evidenced by the company’s ability to retain female customers at a rate three times higher than their male-centric counterparts.
Salim Mitha, a luminary figure in the industry as the Managing Partner at Powerhouse Capital and former EVP at Playtika, commented, “Betty has successfully implemented best practices from the most successful mobile gaming franchises into the real money iCasino market. We have seen firsthand how these strategies can supercharge user growth and revenues.”
Having obtained a license from the reputable Alcohol and Gaming Commission of Ontario (AGCO), Betty has been making significant strides in the largest Canadian province since its launch in February 2023. The recently secured $5 million in funding is poised to play a significant role in propelling Betty’s expansion initiatives, bolstering live operations capabilities, and upgrading its proprietary platform from Midnight 1 to Midnight 2.
Robin Reed, a Managing Partner at HappyHour, expressed enthusiasm about supporting Betty’s vision and growth trajectory, saying, “Betty has a clear vision and plan to differentiate themselves in the market by prioritising female online slot players and by building an in-house platform. It’s a privilege to support their growth, both in terms of capital and product expertise, and we look forward to continuing on this exciting path together.”
Betty’s successful securing of $5 million in pre-Series A funding not only reflects the company’s increasing stature in the online casino industry but also underscores the effectiveness of its unique strategy targeting female gamers. This financial boost, combined with previous funding, positions Betty strategically for expansion, live operations enhancement, and the upgrade of its proprietary platform. The industry’s recognition and support from notable figures like Salim Mitha and Robin Reed affirm Betty’s potential for sustained growth and innovation in the competitive online casino landscape.
