Betsson, a leading global gaming operator, has signed an agreement to become the main sponsor of the prestigious BNP Paribas Nordic Open. This prominent tennis tournament, renowned as the largest in the Nordic region and the oldest indoor tournament in the world, is set to take place from October 12 to 20, 2024, at the historic Royal Tennis Hall in Stockholm.
Betsson Announced as Main Sponsor for BNP Paribas Nordic Open 2024 at Stockholm’s Royal Tennis Hall
A Strategic Sponsorship
Through this significant sponsorship deal, Betsson will establish a substantial presence during the matches, organizing on-site activities and offering betting odds on all tournament games. The event, which will be broadcast on public TV, promises to reach a wide audience, amplifying Betsson’s visibility and engagement with tennis enthusiasts.
Enhancing the Tennis Experience
Betsson Group Chief Commercial Officer Ronni Hartvig expressed his excitement about the partnership: “We are extremely proud to sponsor and support this classic tournament. We have sponsored ATP tournaments before, but it feels extra special to do so in Sweden, where the company was founded over 60 years ago, just before the first Stockholm Open. We hope that through our support of the competition, our odds on the players, and our on-site activities, we can contribute to making the experience more enjoyable and memorable for everyone.”
A Milestone for the Nordic Open
Rasmus Hult, CEO of the BNP Paribas Nordic Open, echoed this enthusiasm: “We are thrilled to welcome Betsson as the new main partner for the BNP Paribas Nordic Open. This partnership marks a significant milestone for our tournament, as Betsson’s extensive experience in sports sponsorship will elevate the profile and reach of the event. We eagerly anticipate the dynamic activities and offers that Betsson will bring to our fans, confident that these will make the experience even more engaging and memorable for everyone involved.”
Betsson’s Expanding Sponsorship Portfolio
In recent months, Betsson has secured numerous high-profile sports sponsorships. These include partnerships with Torino FC, Atlético Nacional, and the Greek Cup, showcasing Betsson’s strategic commitment to enhancing its brand presence in the sports world. Additionally, Betsson has a history of involvement in tennis, having engaged former player Jonas Björkman as an ambassador and sponsored ATP tournaments in Latin America.
Betsson’s Global Growth
Betsson’s recent achievements are not limited to sponsorships. The company has also secured a local gaming license within the newly regulated gambling market in Peru. This license covers sports betting and online casino operations for Betsson’s Betsson and Betsafe brands, marking a significant step in the company’s global expansion strategy.
Looking Forward
The partnership between Betsson and the BNP Paribas Nordic Open is set to elevate the tournament’s profile and enhance the overall experience for tennis fans. With Betsson’s innovative on-site activities and competitive betting odds, spectators and participants alike can look forward to a memorable and engaging event. As Betsson continues to expand its sponsorship portfolio and global footprint, its involvement in the BNP Paribas Nordic Open underscores its commitment to supporting and growing the world of sports.
FAQs About Betsson’s Sponsorship of the BNP Paribas Nordic Open
1. What recent sponsorship agreement has Betsson signed?
Betsson has signed an agreement to become the main sponsor of the BNP Paribas Nordic Open, the largest tennis tournament in the Nordic region and the oldest indoor tournament in the world.
2. When and where will the BNP Paribas Nordic Open take place?
The BNP Paribas Nordic Open will take place from October 12 to 20, 2024, at the Royal Tennis Hall in Stockholm.
3. What will Betsson’s role be during the tournament?
Betsson will have a presence during matches, organize on-site activities, and offer betting odds on all tournament games. The event will also be broadcast on public TV.
4. What has Ronni Hartvig, Betsson Group Chief Commercial Officer, said about the sponsorship?
Ronni Hartvig expressed pride in sponsoring the tournament, noting it feels special to do so in Sweden, where Betsson was founded over 60 years ago. He hopes their support, betting odds, and on-site activities will make the tournament experience more enjoyable and memorable.
5. How did Rasmus Hult, CEO of the BNP Paribas Nordic Open, react to the partnership?
Rasmus Hult expressed excitement about the partnership, highlighting that Betsson’s extensive experience in sports sponsorship will elevate the tournament’s profile and reach. He looks forward to the dynamic activities and offers Betsson will bring to the fans.
6. What other sports sponsorships has Betsson secured recently?
Betsson has recently secured sponsorships with Torino FC, Atlético Nacional, and the Greek Cup, among others.
7. What is Betsson’s history with tennis sponsorships?
Betsson has previously engaged in tennis sponsorships, including having former player Jonas Björkman as an ambassador and sponsoring ATP tournaments in Latin America.
8. What recent regulatory milestone has Betsson achieved?
Betsson has gained a local gaming license within the newly regulated gambling market in Peru, covering sports betting and online casino operations for the Betsson and Betsafe brands.
9. How is Betsson’s involvement expected to impact the BNP Paribas Nordic Open?
Betsson’s sponsorship is expected to elevate the tournament’s profile, enhance the experience for tennis fans with dynamic activities and competitive betting odds, and contribute to making the event more engaging and memorable.
10. Why is the sponsorship of the BNP Paribas Nordic Open significant for Betsson?
Sponsoring the BNP Paribas Nordic Open is significant for Betsson as it aligns with their strategic commitment to supporting and growing the world of sports, particularly in Sweden, where the company was founded.
