BetMGM has been named the official odds provider for The Associated Press (AP). This partnership will see BetMGM’s odds and insights prominently featured across AP’s extensive sports coverage, including daily sports odd reports, game previews, and other sports-related content.
BetMGM Named Official Odds Provider for The Associated Press
A Strategic Partnership
BetMGM’s odds will now be integrated into AP’s platform, which boasts an impressive reach with 44.2 million monthly users and 155.9 million monthly page views in 2023. This collaboration aims to enhance the quality and reliability of sports betting information available to AP’s vast audience.
Matt Prevost, BetMGM’s Chief Revenue Officer, expressed excitement about the partnership: “It is a special opportunity for BetMGM to align with The Associated Press, a leading global news source that billions around the world rely on for the most up-to-date coverage. Being a trusted resource within that forum is an important connection to expand our reach, and we look forward to providing content that enhances the organization’s coverage.”
Enhancing Sports Coverage
Barry Bedlan, Director of Global Text and Commercial Products at AP, emphasized the value of this collaboration: “People want trustworthy sports betting information, and we are pleased to work with BetMGM to provide a dependable and credible reference point for our customers and audiences.”
This partnership with BetMGM follows a similar deal AP had with FanDuel in 2021, which has since concluded. The new collaboration with BetMGM signifies AP’s ongoing commitment to providing high-quality sports betting content.
Benefits for Both Organizations
For BetMGM, this partnership represents a strategic expansion of its brand visibility and credibility. Aligning with a prestigious and widely recognized news source like AP allows BetMGM to reach a broader audience and establish itself as a trusted name in the sports betting industry.
For AP, the integration of BetMGM’s odds and insights enhances the depth and reliability of its sports coverage. With the growing interest in sports betting, providing accurate and trustworthy betting information is crucial for maintaining audience trust and engagement.
The Future of Sports Betting Information
As the sports betting industry continues to grow, partnerships like the one between BetMGM and AP are becoming increasingly important. They not only provide bettors with reliable information but also help media organizations meet the rising demand for comprehensive sports betting coverage.
This collaboration is set to revolutionize how sports betting odds are presented to the public, ensuring that bettors have access to the most accurate and up-to-date information available. Both BetMGM and AP are well-positioned to benefit from this partnership, driving growth and engagement in the dynamic world of sports betting.
FAQs: BetMGM Named Official Odds Provider for The Associated Press
1. What recent partnership has BetMGM announced?
BetMGM has been named the official odds provider for The Associated Press (AP).
2. How will BetMGM’s odds be featured in AP’s content?
BetMGM’s odds will be integrated into AP’s daily sports odd reports, game previews, and other sports-related content.
3. How many users and page views does AP’s platform have?
In 2023, AP’s platform had 44.2 million monthly users and 155.9 million monthly page views.
4. What did Matt Prevost, BetMGM’s Chief Revenue Officer, say about the partnership?
Matt Prevost said, “It is a special opportunity for BetMGM to align with The Associated Press, a leading global news source that billions around the world rely on for the most up-to-date coverage. Being a trusted resource within that forum is an important connection to expand our reach, and we look forward to providing content that enhances the organization’s coverage.”
5. How does Barry Bedlan, AP’s Director of Global Text and Commercial Products, view this collaboration?
Barry Bedlan said, “People want trustworthy sports betting information, and we are pleased to work with BetMGM to provide a dependable and credible reference point for our customers and audiences.”
6. Has AP had similar partnerships in the past?
Yes, in 2021, AP signed an exclusive content deal with FanDuel, which has since concluded.
7. What are the benefits of this partnership for BetMGM?
This partnership allows BetMGM to expand its brand visibility and credibility by aligning with a prestigious news source, thereby reaching a broader audience.
8. What are the benefits of this partnership for AP?
The integration of BetMGM’s odds and insights enhances the depth and reliability of AP’s sports coverage, providing accurate and trustworthy betting information to its audience.
9. Why is this partnership significant for the sports betting industry?
This partnership ensures bettors have access to accurate and up-to-date information, meeting the rising demand for comprehensive sports betting coverage and enhancing the overall betting experience.
