Entain, a global leader in the sports betting and gaming industry, has recently announced the appointment of Dafne Guisard as its new Chief Operations Officer (COO), effective from 13 January. This significant addition to the C-Level executive team marks a strategic move by Entain to strengthen its leadership and drive its ambitious growth plans as the company embarks on a new year.

Entain Welcomes Dafne Guisard as New Chief Operations Officer for 2024

Dafne Guisard’s Wealth of Experience in Transformation and Strategy

Guisard brings with her an impressive track record, having previously served as the Chief Strategy, Transformation, and Digital Officer at The Kraft Heinz Company. During her three-year tenure at Kraft Heinz, Guisard played a pivotal role in the company’s transformation efforts, overseeing the development of 5 to 10-year strategic plans, spearheading digital transformations, and implementing innovative operational models. Her extensive experience in navigating complex global markets positions her as a valuable asset to Entain’s executive team.

In her new role at Entain, Guisard will report directly to the CEO, Gavin Isaacs, and will be responsible for leading the company’s global strategic planning, Mergers & Acquisitions (M&A) integration, and customer service initiatives. Her appointment aligns with Entain’s strategic goals to expand its footprint across key markets and drive sustainable growth.

CEO Gavin Isaacs on the Strategic Appointment

Commenting on the appointment, Entain CEO Gavin Isaacs stated: “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”

The appointment of Guisard is part of Entain’s continued focus on enhancing its executive leadership team. As the company moves into 2024, this strategic hire reflects Entain’s commitment to leveraging experienced talent to drive operational excellence and innovation.

Guisard’s Vision for Entain’s Future

An MIT graduate, Dafne Guisard brings a unique blend of technical expertise and strategic insight to Entain. She is set to focus on optimizing the company’s operational efficiencies while driving digital innovation to enhance customer engagement. By utilizing her extensive background in strategic planning and digital transformation, Guisard aims to further Entain’s vision of becoming the global leader in the betting and gaming industry.

In her statement following the appointment, Guisard expressed her excitement about joining Entain: “Entain has a strong reputation for innovation and excellence in the gaming industry. I am thrilled to be joining such a dynamic organization at a time when it is on an exciting growth trajectory. I look forward to leveraging my experience to drive transformational change and to deliver exceptional value to our stakeholders.”

Entain’s Continued Focus on Global Expansion and Innovation

Entain has been on a robust growth journey, experiencing stronger-than-expected revenue growth across its key markets in recent years. This has been driven by the company’s focus on market expansion, enhanced customer engagement, and innovative product offerings. The addition of Dafne Guisard as COO is expected to further accelerate Entain’s strategic initiatives, particularly in the areas of:

• Operational Excellence: Streamlining processes to improve efficiency and deliver cost savings.
• Customer-Centric Innovations: Enhancing customer experiences through data-driven insights and tailored offerings.
• M&A Integration: Seamlessly integrating acquisitions to expand the company’s global footprint.
• Digital Transformation: Leveraging technology to create more immersive and interactive gaming experiences.

What This Appointment Means for Entain’s Future

Entain’s decision to bring in Guisard as COO signals a clear commitment to scaling its global operations and reinforcing its position as an industry leader. The company’s focus on strategic hires highlights its dedication to maintaining a competitive edge in the rapidly evolving gaming sector.

By bringing in Guisard, Entain aims to not only optimize its current operations but also to set the stage for sustainable growth in emerging markets. As part of her role, Guisard will be at the forefront of steering Entain through its next phase of growth, particularly as the company looks to leverage new opportunities in regulated markets and expand its digital presence.

A Strong Start to 2024 for Entain

The appointment of Dafne Guisard as COO is just one of several strategic moves Entain is making to kick off 2024 on a strong note. As the company continues to innovate and adapt to changing market dynamics, the addition of seasoned professionals to its leadership team is expected to drive long-term success.

With a focus on digital transformation, customer-centric strategies, and strategic M&A activities, Entain is poised to build on its momentum and achieve its growth targets. As the gaming industry continues to evolve, Entain’s commitment to investing in top-tier talent will ensure that it remains at the forefront of the industry.

FAQs About Entain’s Appointment of Dafne Guisard as Chief Operations Officer

1. Who is Dafne Guisard?

Dafne Guisard is a highly experienced executive with a background in strategic planning, digital transformation, and operational excellence. She has previously held the role of Chief Strategy, Transformation, and Digital Officer at The Kraft Heinz Company.

2. What is Dafne Guisard’s new role at Entain?

Dafne Guisard has been appointed as Chief Operations Officer (COO) of Entain, effective from 13 January. In this role, she will focus on global strategic planning, Mergers & Acquisitions (M&A) integration, and enhancing customer service initiatives.

3. Why did Entain appoint Dafne Guisard as COO?

Entain appointed Guisard to leverage her extensive experience in strategic growth, digital transformation, and operational efficiency. Her expertise is expected to strengthen Entain’s executive management team and drive the company’s growth in emerging markets.

4. What are Dafne Guisard’s key responsibilities at Entain?

As COO, Guisard will be responsible for:

• Leading Entain’s strategic planning efforts.
• Overseeing M&A integrations to support global expansion.
• Enhancing customer engagement strategies and improving operational efficiencies.
• Driving digital transformation to optimize the company’s processes.

5. What is Dafne Guisard’s educational background?

Dafne Guisard is a graduate of the Massachusetts Institute of Technology (MIT), where she acquired skills in technology and strategic management that she will leverage in her new role.

6. What experience does Dafne Guisard bring to Entain?

At The Kraft Heinz Company, Guisard managed the development of 5 to 10-year strategic plans, spearheaded digital transformations, and implemented new operational models. Her prior experience positions her to help Entain drive innovation and achieve its growth objectives.

7. What did Entain CEO Gavin Isaacs say about this appointment?

Gavin Isaacs praised Dafne Guisard’s extensive background in strategic growth and transformation, noting that her expertise would place Entain at the forefront of innovation and strengthen its executive leadership.

8. What are Entain’s goals with this new appointment?

With Guisard’s appointment, Entain aims to:

• Strengthen its leadership team.
• Enhance global operations and customer experience.
• Drive digital innovation and optimize its strategic planning for continued growth.

9. How does this appointment align with Entain’s business strategy?

The appointment aligns with Entain’s commitment to expanding its global footprint, increasing revenue growth, and optimizing its digital platforms. Guisard’s expertise is expected to be crucial in achieving these strategic goals.

10. What other strategic moves has Entain made recently?

Entain has been focusing on expanding into new markets, enhancing customer engagement, and integrating M&A activities to strengthen its market presence. The addition of Guisard is part of a broader strategy to drive sustainable growth.