In a significant move, Light & Wonder has entered a comprehensive seven-year Platform as a Service (PaaS) agreement with SkyCity Entertainment Group. This strategic partnership is set to enhance SkyCity’s operations across its venues in New Zealand and Australia, emphasizing advanced player engagement and responsible gaming practices.

Light & Wonder and SkyCity Entertainment Group Sign Landmark Seven-Year PaaS Systems Deal

Revolutionizing Player Experience with L&W Engage

At the heart of this partnership is L&W Engage, a state-of-the-art platform designed to provide gaming operators with critical data insights into the customer journey. This comprehensive tool enables SkyCity to elevate the player experience through a suite of advanced software, hardware, and custom development services.

The utilization of L&W Engage will empower SkyCity to:

• Enhance Player Interaction: By leveraging sophisticated data analytics, SkyCity can personalize and optimize customer experiences, ensuring that guests receive tailored interactions that boost satisfaction and retention.
• Strengthen Responsible Gaming: L&W Engage includes built-in tools that support responsible gaming measures, aligning with SkyCity’s commitment to prioritizing customer well-being.
• Improve Operational Efficiency: The integration of this PaaS model helps streamline processes and enhance operational workflows, allowing for seamless and effective service delivery.

Leveraging Advanced Technology for Loyalty and Engagement

A pivotal component of this partnership involves the deployment of loyalty features and engagement tools, creating a robust system where player preferences and behaviors are deeply understood. With Light & Wonder’s PaaS solution, SkyCity will be able to integrate loyalty programs that encourage sustained engagement and enhance player satisfaction.

These tools include:

• Customizable Rewards Programs: Tailored to individual player profiles, incentivizing consistent play and customer loyalty.
• Real-Time Data Utilization: By capturing and analyzing data in real-time, SkyCity can make informed decisions that adjust offerings and improve service quality.
• Interactive Features: Designed to keep players engaged while maintaining a safe and responsible gaming environment.

Integration of iVISTA for Enhanced Casino Floor Operations

The partnership also marks a significant upgrade in SkyCity’s casino floor management through Light & Wonder’s iVISTA technology. This system focuses on player interfaces for gaming machines, offering an enriched and seamless user experience.

Key Benefits of iVISTA Integration

• User-Friendly Interfaces: iVISTA enhances the visual and interactive aspects of gaming machines, making them more intuitive and appealing to players.
• Operational Flexibility: SkyCity’s management can monitor and adapt machine settings and content, improving both efficiency and responsiveness.
• Responsible Gaming Support: Integrated features within iVISTA provide alerts and control measures, ensuring that responsible gaming protocols are adhered to seamlessly.

Commitment to Responsible Gaming

Jon Wolfe, President of Global Systems and Services at Light & Wonder, emphasized the company’s commitment to delivering solutions that drive success while fostering a responsible gaming environment. He stated, “Light & Wonder is committed to delivering innovative technology that drives our customers’ success while fostering a responsible gaming environment. Our solutions are designed to enhance the player experience and boost operational efficiency, and we’re proud that L&W Engage supports initiatives that help our customers thrive responsibly.”

This sentiment resonates with SkyCity’s strategic vision, which prioritizes safe and enjoyable gaming experiences. By embedding responsible gaming features into its platforms, SkyCity underscores its dedication to upholding customer care and trust.

100% Carded Play and Enhanced Customer Care

An ambitious component of SkyCity’s transformation is the introduction of 100% carded play across its venues. Judd Hallas, SkyCity Group Manager for Product Performance & Analysis, highlighted the strategic importance of the collaboration: “SkyCity is transforming the customer experience with the introduction of 100% carded play at our casinos. The PaaS collaboration with Light & Wonder is the foundation of how we will deliver best-in-class entertainment that prioritizes customer care.”

The shift to carded play brings multiple benefits:

• Enhanced Player Monitoring: Improved oversight of player activities, aiding in both customer service and the enforcement of responsible gaming measures.
• Data-Driven Personalization: With the detailed data obtained through carded play, SkyCity can better tailor its services and promotions to individual players.
• Improved Security and Transparency: Carded systems provide an additional layer of security, ensuring that both the operator and players benefit from fair and transparent interactions.

A New Era for SkyCity and Its Patrons

With the integration of L&W Engage and iVISTA technology, SkyCity is poised to redefine its approach to player experience and operational efficiency. This partnership symbolizes a future where cutting-edge technology, responsible gaming, and customer engagement come together to create an unmatched entertainment environment.

Light & Wonder’s PaaS solution acts as a catalyst for innovation, combining advanced technology with an unwavering focus on player welfare. This powerful combination ensures that SkyCity Entertainment Group remains at the forefront of the industry, offering best-in-class experiences that resonate with modern players’ expectations.

Conclusion: The Deal

The seven-year deal between Light & Wonder and SkyCity Entertainment Group represents a significant step forward in the gaming industry. With this partnership, SkyCity will harness advanced platforms such as L&W Engage and iVISTA to provide a safe, engaging, and efficient gaming environment. These enhancements underscore the commitment of both companies to leverage technology in the pursuit of excellence and responsibility in the gaming landscape.

FAQs on the Light & Wonder and SkyCity Entertainment Group Partnership

1. What is the main focus of the partnership between Light & Wonder and SkyCity Entertainment Group?

The partnership centers on a seven-year Platform as a Service (PaaS) agreement aimed at enhancing SkyCity’s gaming operations in New Zealand and Australia. The collaboration focuses on improving the player experience, boosting customer engagement, and reinforcing responsible gaming practices.

2. What is L&W Engage, and how will SkyCity use it?

L&W Engage is a comprehensive platform that provides gaming operators with data insights into the customer journey. SkyCity will use this platform to personalize player experiences, optimize customer interactions, improve operational efficiency, and strengthen responsible gaming measures.

3. What are the key features of L&W Engage?

The key features include:

• Data-driven personalization to enhance player interaction.
• Custom development services for tailored solutions.
• Loyalty and engagement tools to support customer retention and satisfaction.
• Built-in responsible gaming tools to promote safe gaming practices.

4. How will SkyCity benefit from using L&W Engage?

SkyCity will benefit from:

• Enhanced player experiences through targeted and optimized interactions.
• Improved operational processes for better efficiency.
• Strengthened responsible gaming measures to ensure customer well-being.

5. What role does iVISTA technology play in this partnership?

iVISTA technology will be used by SkyCity to upgrade its casino floor operations. This platform enhances the player interface on gaming machines, contributing to a better overall customer experience and bolstering operational flexibility and responsible gaming protocols.

6. What are the advantages of integrating iVISTA technology?

The main advantages include:

• User-friendly interfaces for a seamless player experience.
• Enhanced operational flexibility with customizable machine settings.
• Support for responsible gaming through integrated alerts and controls.

7. What does the term “100% carded play” mean, and how will it affect players?

“100% carded play” refers to a system where all player activities are tracked through cards. This system will enhance monitoring, improve data-driven personalization, ensure better customer care, and add a layer of security and transparency.

8. Who are the key figures involved in the announcement of this partnership?

• Jon Wolfe, President of Global Systems and Services at Light & Wonder, highlighted the commitment to innovative and responsible gaming technology.
• Judd Hallas, SkyCity Group Manager for Product Performance & Analysis, spoke about the transformation in customer experience through 100% carded play and the benefits of the partnership.

9. How will this partnership impact responsible gaming efforts?

Both L&W Engage and iVISTA include built-in tools and features that support responsible gaming. These platforms provide real-time alerts, monitoring, and control measures that help maintain safe and enjoyable gaming practices.

10. What is the overall significance of this partnership for SkyCity?

This partnership positions SkyCity as a leader in adopting advanced technology to enhance player satisfaction, operational efficiency, and responsible gaming. The integration of Light & Wonder’s platforms will enable SkyCity to deliver best-in-class entertainment and uphold high standards of customer care.