Tabcorp and 1/ST Content have finalized a long-term agreement with the Jockey Club of Turkiye (Türkiye Jokey Kulübü, TJK), marking a significant development for Australian racing fans. This strategic partnership enables live Turkish horseracing broadcasts across Australia through Tabcorp’s Sky Racing platform, a move that introduces Australian viewers to Turkey’s high-caliber racing events, including the renowned Gazi Derby.

Tabcorp and 1/ST Content Forge Long-Term Agreement with Turkish Jockey Club to Bring Turkish Horseracing to Australia

As horseracing gains momentum as a popular sport worldwide, the introduction of Turkish races to Australian audiences offers an expansive experience for racing fans. 

A New Era in Global Horseracing: Broadcasting Turkish Races on Sky Racing

The landmark agreement between Tabcorp and 1/ST Content with TJK allows Australian racing enthusiasts to access Turkish horseracing through Sky Racing’s extensive distribution network. This platform will feature Turkish races, granting Australian viewers an insider’s view of thrilling Turkish events. The Gazi Derby, a flagship Turkish race with a rich history, is one such highlight that Australians can now witness. By adding Turkish horseracing to its lineup, Sky Racing further broadens its international scope, which already includes premier races such as the Breeders’ Cup, Epsom Derby, and Royal Ascot.

Through this agreement, TAB, the wagering operator under Tabcorp, will be the first in Australia to offer both pari-mutuel and fixed-odds betting options for Turkish races. This addition aligns with Sky Racing’s objective of providing a broad spectrum of international racing events and marks a significant step forward for both Australian and Turkish horseracing.

Enhancing Australian Horseracing Experience with Diverse International Content

For Australian horseracing fans, this new access to Turkish racing events brings an unparalleled level of diversity. With the addition of Turkish races, fans are offered a unique opportunity to experience various horseracing styles and techniques, thus enriching their viewing experience. Beyond entertainment, this partnership strengthens the cultural exchange between Australia and Turkey through the sport, allowing Australians to explore the rich history and vibrant atmosphere surrounding Turkish racing events.

Why the Gazi Derby Is a Must-Watch

The Gazi Derby, one of Turkey’s most prestigious horseracing events, is a significant highlight of this collaboration. Named after Mustafa Kemal Atatürk, the founder of modern Turkey, the Gazi Derby holds a unique place in Turkish sports culture and attracts top talent from around the world. This legendary race not only symbolizes the passion of Turkish horseracing fans but also showcases emerging talent among trainers and jockeys. For Australian audiences, the Gazi Derby presents a thrilling spectacle that exemplifies Turkey’s dedication to horseracing and adds a rich cultural layer to Sky Racing’s programming.

Strengthening Tabcorp’s Position in International Horseracing

According to Paul Carew, COO at Tabcorp, this agreement further strengthens Tabcorp’s mission to position Sky Racing as Australia’s primary channel for premier international racing content. By collaborating with 1/ST Content, Arena Racing, and the Racecourse Media Group, Tabcorp is reinforcing its reputation as a global horseracing hub. The addition of Turkish horseracing exemplifies Tabcorp’s commitment to offering diverse, top-quality international racing content to its Australian audience, while building strong relationships with international partners.

Carew expressed his enthusiasm, stating, “Thanks to our strategic alliance with 1/ST Content, together with Arena Racing and Racecourse Media Group, Sky Racing continues to strengthen its position as Australia’s passport to the best international racing, and this new deal eloquently demonstrates that point.”

The Role of 1/ST Content in Expanding Global Racing Access

As a key player in the international horseracing sector, 1/ST Content brings its expertise in digital and retail distribution to expand the reach of Turkish racing. Simon Fraser, Senior Vice President of International at 1/ST Content, highlighted the value of the partnership with Tabcorp, emphasizing the company’s unmatched distributional scope within Australia. The integration of Turkish races into Sky Racing’s offerings underscores 1/ST Content’s commitment to bringing premium horseracing events to new markets.

According to Fraser, “Tabcorp represents a strong and enduring collaboration for 1/ST Content in the Australian market. Their distributional scope across digital and retail is second to none, while their local expertise is always a guiding hand for our delivery.”

In addition to the Australian market, Fraser also noted the potential for delivering Turkish racing to Tabcorp’s Asian customers in early 2025. This move illustrates the partnership’s ambition to broaden its influence and capitalize on the increasing interest in international horseracing within the Asian market.

Infrastructure Development by TJK, 1/ST Content, and B2E Racing Content

The collaboration between TJK, 1/ST Content, and B2E Racing Content has been instrumental in establishing the necessary infrastructure to support betting and viewing access for Turkish racing. By leveraging advanced technology and extensive industry expertise, these organizations have laid the groundwork for a seamless viewing experience for Australian audiences. This infrastructure not only ensures high-quality live streaming but also supports the integration of Turkish horseracing into Sky Racing’s comprehensive network of international races.

With the necessary technical framework in place, TAB can now offer a reliable and immersive platform for Australians to engage with Turkish horseracing. This initiative reaffirms TJK’s commitment to expanding Turkish horseracing’s reach and solidifying its presence on the global stage.

Impact of the Partnership on the Australian Betting Market

The Australian betting market is poised for growth with the introduction of Turkish horseracing, offering a new, exciting dimension for horseracing fans and bettors. This addition of Turkish races to TAB’s wagering options will likely attract new audiences while offering existing fans a broader range of choices. For the Australian market, this partnership introduces a unique betting proposition that combines pari-mutuel and fixed-odds options, catering to diverse bettor preferences.

By expanding its offering, TAB aims to capitalize on the growing interest in global horseracing events and enhance its competitive edge in Australia’s dynamic betting industry. With Turkish horseracing’s inclusion, TAB not only diversifies its portfolio but also creates a more comprehensive and immersive experience for its customers.

Future Prospects: Expanding the Reach of Turkish Horseracing

The long-term agreement between Tabcorp, 1/ST Content, and TJK signals a positive outlook for Turkish horseracing’s future in the international market. As Sky Racing introduces Turkish races to Australian audiences, the collaboration is set to foster increased visibility and appreciation for Turkish horseracing. The partnership also lays the foundation for further expansions, particularly within Asia, where Tabcorp plans to deliver Turkish racing content in the near future.

FAQs About Tabcorp and 1/ST Content’s Agreement with the Jockey Club of Turkiye (TJK)

1. What is the significance of the partnership between Tabcorp and the Jockey Club of Turkiye (TJK)?

The partnership allows Australian fans to access live Turkish horseracing through Tabcorp’s Sky Racing platform, including prestigious events like the Gazi Derby. This move enhances the variety of international racing content available to Australian audiences.

2. What types of betting options will be available for Turkish races in Australia?

TAB, Tabcorp’s wagering operator, will offer both pari-mutuel and fixed-odds betting options for Turkish races, providing a comprehensive betting experience for Australian horseracing enthusiasts.

3. How does the Gazi Derby fit into this new partnership?

The Gazi Derby is one of Turkey’s most prestigious racing events and will be showcased on Sky Racing, offering Australian viewers a chance to experience this significant cultural and sporting event.

4. How will this agreement affect the Australian horseracing landscape?

The introduction of Turkish horseracing adds diversity to the Australian horseracing experience, allowing fans to engage with different styles and techniques in racing. It also strengthens Tabcorp’s position as a key player in international horseracing broadcasting.

5. What is the role of 1/ST Content in this agreement?

1/ST Content brings expertise in digital and retail distribution to expand the reach of Turkish horseracing in Australia. Their collaboration with Tabcorp helps to facilitate the delivery of Turkish racing content to Australian audiences.

6. What infrastructure has been developed to support this partnership?

TJK, 1/ST Content, and B2E Racing Content have developed the necessary infrastructure to enable efficient betting and viewing access for Turkish races, ensuring a seamless experience for Australian viewers.

7. Will there be opportunities to watch Turkish races in other markets?

Yes, there are plans to deliver Turkish racing content to Tabcorp’s Asian customers in early 2025, showcasing the potential for further international expansion of Turkish horseracing.

8. How does this partnership benefit the Turkish horseracing industry?

The agreement increases the visibility and appreciation of Turkish horseracing on a global scale, providing an opportunity for Turkish events to reach a broader audience and enhancing the overall reputation of Turkish racing.