Virgin Bet has announced a new Personal Safety Partnership with WalkSafe, a leading personal safety app, to prioritize safety and security at racing events across the country. This collaboration aims to ensure that racegoers, particularly those traveling alone, feel safe and secure when attending events.
Virgin Bet Partners with WalkSafe to Enhance Personal Safety at Racing Events
Enhancing Safety with WalkSafe
WalkSafe is a free app designed to help users plan their routes home safely when walking alone. The app includes a variety of features such as Safety Map, HomeSafe, Follow Me, and WalkSafe journey sharing, all of which are tailored to enhance personal safety and provide peace of mind.
Virgin Bet’s ‘A Good Bet’ Initiative
This collaboration is part of Virgin Bet’s broader ‘A Good Bet’ initiative, which seeks to break down pre-existing barriers and drive positive change within sports and culture. By partnering with WalkSafe, Virgin Bet is reinforcing its commitment to safeguarding racegoers and ensuring they have the tools needed to stay safe.
Official Launch at the Virgin Bet Ayr Gold Cup Festival
The collaboration will officially launch at the Virgin Bet Ayr Gold Cup Festival in September 2024. During the event, WalkSafe Founder Emma Kay will be present to discuss the importance of personal safety at sporting events. This collaboration will extend to all Virgin Bet-sponsored races throughout the 2024-25 racing calendar.
Industry-First Initiative
Sam Sadi, CEO of LiveScore Group, highlighted the significance of this partnership, stating, “At Virgin Bet, as part of our ‘A Good Bet’ brand propositioning, we want to make sporting events a safe environment for women and men from start to finish, including traveling to and from a venue from home. By working with the excellent people at WalkSafe, this initiative is doing exactly that and is a first for the racing industry.”
Empowering Racegoers with Technology
Emma Kay, Founder of WalkSafe, expressed her excitement about the partnership: “We are so pleased to be working with Virgin Bet to highlight personal safety at sporting events. Partnerships like this shine a spotlight on the safety concerns people may have, and the app provides the technology, as well as the confidence and support they may need to get home safely.”
Conclusion: The Partnership
Virgin Bet’s partnership with WalkSafe marks a significant step forward in promoting personal safety at racing events. By leveraging WalkSafe’s innovative technology and Virgin Bet’s commitment to creating positive change, this collaboration is set to make a lasting impact on the safety and well-being of racegoers across the UK. As this initiative rolls out at major racing events, it will set a new standard for personal safety in the sports industry.
FAQs About Virgin Bet’s Personal Safety Partnership with WalkSafe
1. What has Virgin Bet recently announced?
Virgin Bet has announced a Personal Safety Partnership with WalkSafe, a personal safety app, to enhance safety at racing events across the UK.
2. What is WalkSafe?
WalkSafe is a free app designed to help users plan their routes home safely when walking alone. The app includes features like Safety Map, HomeSafe, Follow Me, and WalkSafe journey sharing.
3. What is the purpose of Virgin Bet’s partnership with WalkSafe?
The partnership aims to highlight the importance of safety and security at racing events, particularly for those traveling alone. It is part of Virgin Bet’s ‘A Good Bet’ initiative, which focuses on breaking barriers and creating positive change in sports and culture.
4. When will the partnership officially launch?
The partnership will officially launch at the Virgin Bet Ayr Gold Cup Festival in September 2024.
5. Who will be present at the launch of the partnership?
WalkSafe Founder Emma Kay will be present at the Virgin Bet Ayr Gold Cup Festival to discuss the importance of personal safety at sporting events.
6. Will the partnership extend beyond the Ayr Gold Cup Festival?
Yes, the partnership will continue throughout the 2024-25 racing calendar, covering all Virgin Bet-sponsored races.
7. What did LiveScore Group CEO Sam Sadi say about the partnership?
Sam Sadi stated that the partnership with WalkSafe aligns with Virgin Bet’s ‘A Good Bet’ initiative, aiming to make sporting events safe for everyone from start to finish, including travel to and from the venue.
8. What are the key features of the WalkSafe app?
Key features of the WalkSafe app include Safety Map, HomeSafe, Follow Me, and journey sharing, all designed to enhance personal safety when traveling alone.
9. How does this partnership contribute to Virgin Bet’s ‘A Good Bet’ initiative?
The partnership helps to break down barriers and create positive change within the sports and culture sectors by focusing on the safety of racegoers.
10. What are the expected outcomes of this partnership?
The collaboration is expected to set a new standard for personal safety at racing events, ensuring that racegoers feel secure when attending these events.
