Stats Perform has forged a new partnership with the English Football League (EFL) after being awarded the exclusive International Betting Live Streaming Rights for the competition. This collaboration marks a significant development in both organizations’ efforts to enhance fan engagement and expand the reach of EFL matches.
Stats Perform Secures Exclusive EFL International Betting Live Streaming Rights
2024/25 Season to See Enhanced Streaming and Data Integration
This partnership, set to launch at the beginning of the 2024/25 season, will leverage Stats Perform’s advanced technology and Opta data to deliver an enhanced user experience. The integration aims to provide fans and bettors with enriched content and greater insights, elevating the overall viewing experience of EFL competitions.
Builds on Momentum
Earlier this year, Stats Perform expanded its industry presence through a sportsbook technology agreement with Kindred. The company further solidified its position by becoming the official data partner of the International Cricket Council (ICC) in June, followed by a strategic collaboration with Novibet ahead of the Copa America and Euro 2024 tournaments.
Industry Leader Insights
Andrew Ashenden, Chief Betting Officer at Stats Perform, expressed enthusiasm for the new collaboration, stating: “We are excited to incorporate the English Football League’s historic clubs and captivating competitions into our Bet LiveStreams portfolio. This agreement reinforces our dedication to providing our licensed sportsbook partners with the most reliable and engaging sports betting experiences. The EFL’s rich tradition and passionate fanbase make it an ideal addition to our services.”
Commitment to Innovation and Compliance
For the EFL, this announcement follows the introduction of a new code of conduct for gambling-related agreements earlier this summer. Ben Wright, Chief Commercial Officer at the EFL, commented on the partnership: “We are pleased to collaborate with Stats Perform, a globally recognized leader in sports AI and technology, and a pioneer in live streaming for betting. We anticipate a close partnership to deliver an innovative and exciting product.”
Conclusion: A Landmark Collaboration
The partnership is a landmark development in sports data and live streaming. By combining cutting-edge technology with comprehensive data insights, this collaboration is poised to significantly enhance the global reach and engagement of EFL competitions. As the 2024/25 season approaches, both parties are set to deliver a superior viewing experience that will resonate with football fans and bettors worldwide.
FAQs About Stats Perform’s Partnership with the English Football League (EFL)
1. What is the nature of Stats Perform’s new partnership with the EFL?
Stats Perform has secured the exclusive International Betting Live Streaming Rights for the English Football League (EFL). This partnership is focused on enhancing fan engagement and expanding the reach of EFL matches globally.
2. When will the Stats Perform and EFL partnership begin?
The collaboration is scheduled to commence at the start of the 2024/25 season, bringing advanced technology and data integration to enhance the viewing experience of EFL competitions.
3. What are some of Stats Perform’s recent strategic partnerships?
Earlier in 2024, Stats Perform entered a sportsbook technology agreement with Kindred. Additionally, in June, the company became the official data partner of the International Cricket Council (ICC) and later collaborated with Novibet for the Copa America and Euro 2024.
4. What did Andrew Ashenden, Chief Betting Officer at Stats Perform, say about the partnership?
Andrew Ashenden expressed excitement, highlighting that the partnership underscores Stats Perform’s commitment to offering the most reliable and engaging sports betting experiences. He emphasized the significance of including the EFL’s historic teams and competitions in their Bet LiveStreams portfolio.
5. How does the EFL view this partnership with Stats Perform?
Ben Wright, Chief Commercial Officer at the EFL, described Stats Perform as a global leader in sports AI and technology and a pioneer in live streaming for betting. He expressed anticipation for a close collaboration to deliver an innovative and exciting product.
6. What recent steps has the EFL taken regarding gambling-related agreements?
Earlier this summer, the EFL introduced a new code of conduct specifically addressing gambling-related agreements, reinforcing its commitment to responsible partnerships and innovation.
7. What impact will this partnership have on the EFL’s global presence?
The partnership with Stats Perform is expected to significantly enhance the global reach and engagement of EFL competitions, providing a superior viewing experience for football fans and bettors worldwide.
