Kambi Group’s innovative third-party supplier ecosystem, Kambi Engage, has significantly expanded, doubling its vendor roster with the addition of three new companies: Betegy, Pliable, and Splash Tech. This expansion marks a pivotal moment for Kambi Engage, enhancing its ability to provide diverse and cutting-edge bettor engagement solutions to its partners.

Kambi Engage Expands with New Vendors: Betegy, Pliable, and Splash Tech Join the Ecosystem

Overview of Kambi Engage’s Evolution

Launch and Initial Success

Launched in January 2024, Kambi Engage was established to offer Kambi’s partners access to a broad spectrum of third-party solutions designed to enhance bettor engagement. Initially, the ecosystem featured three vendors: Epoxy.ai, OtherLevels, and Vaix. These early partnerships laid the foundation for a robust network, providing tools and services aimed at improving the betting experience.

Doubling the Vendor Network

With the recent inclusion of Betegy, Pliable, and Splash Tech, Kambi Engage now hosts a total of six vendors. This expansion reflects Kambi’s commitment to broadening its range of services and tools available to its partners, further solidifying the ecosystem’s role as a comprehensive solution for bettor engagement.

In-Depth Look at the New Vendors

Betegy: Revolutionizing Visual Advertising in iGaming

Betegy brings a new dimension to Kambi Engage with its innovative approach to visual advertising and campaign management within the iGaming sector. Specializing in creating compelling and engaging visual ads, Betegy enables operators to design and launch effective marketing campaigns that capture the attention of bettors. This tool is crucial for operators looking to enhance their promotional strategies and drive user engagement through eye-catching advertisements.

Pliable: Advanced Data Analysis and Reporting Tools

Pliable offers a state-of-the-art data analysis and reporting tool that equips operators with valuable insights into bettor behavior and engagement. By providing detailed analytical reports, Pliable helps operators make data-driven decisions, optimize their offerings, and enhance their overall operational efficiency. This tool is essential for operators aiming to leverage data to improve their strategies and better understand their customer base.

Splash Tech: Innovative Free-to-Play Games Across All Sports

Splash Tech contributes to Kambi Engage by offering a suite of free-to-play games that span various sports and leagues. These games provide an engaging and interactive experience for bettors, allowing them to participate in sports-related games without financial risk. Splash Tech’s offerings are designed to enhance user engagement and retention, providing a fun and immersive way for bettors to interact with their favorite sports.

Impact of the New Additions on Kambi Engage

Enhanced Offerings for Partners

The integration of Betegy, Pliable, and Splash Tech significantly enriches the range of services available through Kambi Engage. Partners now have access to top-tier tools for visual advertising, data analysis, and interactive gaming, allowing them to offer a more comprehensive and engaging betting experience. This expanded suite of solutions supports operators in their quest to provide superior service and attract a wider audience.

Strengthening the Ecosystem’s Capabilities

The addition of these vendors underscores Kambi’s dedication to enhancing its ecosystem’s capabilities. By incorporating leading-edge technologies and solutions, Kambi Engage positions itself as a vital resource for operators seeking to stay competitive in the evolving betting landscape. The expanded vendor network not only broadens the scope of available tools but also reinforces the ecosystem’s role as a central hub for bettor engagement solutions.

Future Prospects and Developments

With the ongoing expansion of Kambi Engage, future developments are likely to include additional vendor integrations and enhanced features. The ecosystem’s growth reflects Kambi’s strategic vision to continually innovate and adapt to industry trends, ensuring that its partners remain at the forefront of bettor engagement and operational excellence.

Kambi Engage’s Role in the Betting Industry

Facilitating Innovation and Growth

Kambi Engage plays a pivotal role in fostering innovation within the betting industry. By bringing together a diverse array of third-party solutions, the ecosystem enables operators to access cutting-edge tools and technologies that drive growth and improve user experiences. This collaborative approach is essential for staying ahead in a highly competitive market.

Supporting Operators with Advanced Solutions

The ecosystem supports operators by providing them with advanced solutions that address various aspects of bettor engagement. From enhancing marketing strategies with Betegy’s visual ads to leveraging Pliable’s data analytics and Splash Tech’s interactive games, Kambi Engage offers a comprehensive toolkit for optimizing betting operations and delivering exceptional customer experiences.

Building a Robust Network of Partners

Kambi Engage’s expansion highlights the importance of building a robust network of partners and vendors. By integrating leading industry players, the ecosystem creates a dynamic environment where operators can access a wide range of resources and expertise. This collaborative network is instrumental in driving innovation and achieving long-term success in the betting industry.

Conclusion: The Future of Kambi Engage

The doubling of Kambi Engage’s vendor network with the addition of Betegy, Pliable, and Splash Tech marks a significant milestone in the ecosystem’s evolution. This expansion enhances the range of tools and services available to Kambi’s partners, supporting their efforts to deliver superior betting experiences. As Kambi Engage continues to grow and adapt, it remains a vital resource for operators seeking to stay competitive and drive innovation in the betting industry.

FAQs About Kambi Engage’s Expansion with New Vendors

1. What is Kambi Engage and what recent changes have been made?

It is a third-party supplier ecosystem launched by Kambi Group to provide partners with access to various bettor engagement solutions. Recently, the ecosystem has expanded to include three new vendors: Betegy, Pliable, and Splash Tech, doubling its vendor roster.

2. Who are the new vendors added to Kambi Engage?

The new vendors added are:

• Betegy, which specializes in visual advertising and campaign management for the iGaming industry.
• Pliable, offering advanced data analysis and reporting tools.
• Splash Tech, known for creating free-to-play games across various sports and leagues.

3. What does Betegy offer to Kambi partners?

Betegy provides tools for creating visual ads and launching marketing campaigns within the iGaming sector. This helps operators design effective promotional strategies to engage bettors.

4. How does Pliable enhance the services available through Kambi Engage?

Pliable offers a data analysis and reporting tool that enables operators to gain insights into bettor behavior, optimize their operations, and make informed decisions based on detailed analytical reports.

5. What type of games does Splash Tech create?

Splash Tech creates free-to-play games that span all sports and leagues. These games offer an interactive and engaging experience for bettors without financial risk.

6. How many vendors are now part of Kambi Engage?

With the recent additions of Betegy, Pliable, and Splash Tech, Kambi Engage now includes a total of six vendors. This expansion enhances the range of tools and services available to Kambi’s partners.

7. What are the benefits of Kambi Engage’s expanded vendor network?

The expanded vendor network provides Kambi’s partners with access to a wider array of tools and services, including advanced advertising solutions, data analytics, and interactive gaming options. This enhances the partners’ ability to deliver superior betting experiences and stay competitive.

8. How does Kambi Engage support innovation in the betting industry?

It supports innovation by integrating cutting-edge technologies and solutions from various vendors. This collaborative environment helps operators access advanced tools and stay at the forefront of industry trends.

9. What role does Kambi Engage play for betting operators?

It acts as a central hub for bettor engagement solutions, providing operators with resources to enhance marketing strategies, improve operational efficiency, and deliver engaging experiences to their customers.