Sportradar Group has announced an expansion of its current deal with the European football governing body, UEFA. This enhanced agreement extends their exclusive betting data rights arrangement to now include the non-exclusive right to provide data to non-betting media. Additionally, the partnership grants Sportradar advanced tracking access, which the company plans to leverage to improve its AI offerings for clients. This expanded cooperation covers all UEFA club and international tournaments, including the Men & Women’s Champions League, the 2026 FIFA World Cup, and UEFA Euro 2028.

Sportradar Expands Partnership with UEFA to Include Non-Betting Media Data Rights and Advanced Tracking Access

Enhanced Data Rights and Advanced Tracking Access

The expansion of the partnership between Sportradar and UEFA is a significant development in the sports data industry. By securing non-exclusive rights to provide data to non-betting media, Sportradar can now offer comprehensive data coverage to a broader audience. This move aligns with Sportradar’s strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of its offerings.

Carsten Koerl, Sportradar CEO, expressed his excitement about the expanded partnership, stating, “We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage. This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”

Leveraging Advanced Tracking for AI Improvement

The new facet of the collaboration grants Sportradar advanced tracking access, a pivotal element in the company’s strategy to enhance its AI offerings for clients. By utilizing this advanced tracking data, Sportradar aims to provide more accurate and insightful analysis, improving the overall value delivered to its clients. This advanced tracking technology is expected to revolutionize the way data is collected and analyzed, offering deeper insights into player performance and game dynamics.

Comprehensive Coverage of UEFA Tournaments

The cooperation between Sportradar and UEFA extends over all major UEFA tournaments, ensuring extensive data coverage for these prestigious events. This includes the Men & Women’s Champions League, the 2026 FIFA World Cup, and UEFA Euro 2028. The comprehensive nature of this coverage ensures that fans and stakeholders have access to detailed and accurate data, enhancing their engagement with the sport.

Guy-Laurent Epstein, UEFA Marketing Director, highlighted the importance of this partnership, stating, “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the table a wealth of experience in this field, and we are delighted to be continuing this successful partnership for the next three years.”

Commitment to Integrity and Match-Fixing Prevention

An integral part of the new arrangements is the further extension of the pair’s pre-existing, 15-year integrity partnership. This partnership now includes investigation and intelligence resources dedicated to match-fixing prevention services. By incorporating these resources, Sportradar and UEFA aim to uphold the integrity of the sport, ensuring fair play and transparency across all competitions.

Sportradar’s Technological Solutions for Gambling Regulation

In addition to the expanded partnership with UEFA, Sportradar announced its plans to present on technological solutions for effective gambling regulation at the 2025 Regulating the Game conference in Sydney. This presentation underscores Sportradar’s commitment to leveraging technology to enhance the regulation and integrity of the sports betting industry.

Conclusion: The Partnership

The expansion of Sportradar’s partnership with UEFA marks a significant milestone in the sports data and technology landscape. By extending their rights to include non-betting media and gaining advanced tracking access, Sportradar is poised to deliver unparalleled value to its clients and soccer fans worldwide. The comprehensive data coverage of all major UEFA tournaments and the commitment to integrity through match-fixing prevention services further solidify Sportradar’s position as a leader in the industry.

FAQs About Sportradar’s Partnership with UEFA to Include Non-Betting Media Data Rights and Advanced Tracking Access

1. What has Sportradar Group announced?

Sportradar Group has announced an expansion of its current deal with UEFA, which enhances their exclusive betting data rights arrangement to now include the non-exclusive right to provide data to non-betting media.

2. What new access does Sportradar have under the expanded agreement?

The expanded agreement grants Sportradar advanced tracking access, which will be used to improve its AI offerings for clients.

3. Which UEFA tournaments are covered under this cooperation?

The cooperation extends over all UEFA club and international tournaments, including the Men & Women’s Champions League, the 2026 FIFA World Cup, and UEFA Euro 2028.

4. What did Carsten Koerl, Sportradar CEO, say about the expanded partnership?

Carsten Koerl said, “We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage. This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”

5. How will Sportradar utilize advanced tracking data?

Sportradar will use advanced tracking data to improve its AI offerings, providing more accurate and insightful analysis for clients.

6. What does the integrity partnership between Sportradar and UEFA include?

The integrity partnership includes investigation and intelligence resources dedicated to match-fixing prevention services, ensuring fair play and transparency across all competitions.

7. What did Guy-Laurent Epstein, UEFA Marketing Director, say about the partnership?

Guy-Laurent Epstein stated, “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the table a wealth of experience in this field, and we are delighted to be continuing this successful partnership for the next three years.”

8. What technological solutions will Sportradar present at the 2025 Regulating the Game conference?

Sportradar will present on technological solutions for effective gambling regulation at the 2025 Regulating the Game conference in Sydney.

9. How does the expanded partnership benefit non-betting media?

The non-exclusive right to provide data to non-betting media allows Sportradar to offer comprehensive data coverage to a broader audience, enhancing engagement and providing valuable insights.