Gentoo Media, formerly known as GiG Media, has entered into a strategic partnership with SkyCity Entertainment Group (SkyCity) to enhance the operator’s compliance and brand protection capabilities. This collaboration centers on the implementation of Gentoo Media’s automated compliance and brand protection tool, GiG Comply.

Gentoo Media Partners with SkyCity Entertainment for Enhanced Compliance and Brand Protection

Ensuring Compliance and Brand Integrity

GiG Comply is designed to help SkyCity ensure that its affiliates adhere to brand guidelines and regulatory requirements, thereby ensuring that all marketing efforts remain compliant. This tool will be instrumental in maintaining the integrity and consistency of SkyCity’s brand across all marketing channels.

Rasmus Bank Nielsen, Head of GiG Comply, expressed his enthusiasm for the partnership, saying, “We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand. We hope our new partnership with SkyCity is the start of a long-standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”

Commitment to Responsible Gambling

The agreement underscores SkyCity’s commitment to responsible gambling and its dedication to complying with the dynamic regulatory environment of the iGaming industry. By utilizing GiG Comply, SkyCity can effectively manage and monitor its marketing efforts, ensuring they align with both regulatory standards and responsible gaming practices.

Mads Birch Jespersen, SkyCity’s Director of Marketing & Media, highlighted the importance of the partnership, stating, “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards. The tool allows us to explore and expand our online presence, while keeping everything in line within our regulatory strategy.”

Reinforcing Regulatory Assurance

Last month, while still operating as GiG Media, Gentoo Media announced the implementation of the Quality Mark Regulatory Assurance (QMRA) across its websites in regulated markets. This policy reinforces the company’s dedication to maintaining high standards of compliance and regulatory assurance.

A Strategic Move for the Future

This partnership between Gentoo Media and SkyCity is a strategic move that aims to strengthen SkyCity’s compliance framework and brand protection measures. By leveraging GiG Comply, SkyCity can ensure that its marketing activities are consistently in line with regulatory requirements and responsible gambling principles, fostering a secure and trustworthy environment for its customers.

As the iGaming industry continues to evolve, partnerships like this will be crucial for operators looking to maintain compliance and uphold their brand reputation. Gentoo Media and SkyCity’s collaboration sets a new benchmark for compliance and brand protection in the industry.

FAQs About Gentoo Media and SkyCity Entertainment Group Partnership

1. What is the nature of the partnership between Gentoo Media and SkyCity Entertainment Group?

Gentoo Media, formerly known as GiG Media, has partnered with SkyCity Entertainment Group to provide the GiG Comply tool. This tool helps SkyCity ensure compliance with regulatory requirements and maintain brand protection across its affiliate marketing efforts.

2. What is GiG Comply?

GiG Comply is an automated compliance and brand protection tool designed to help operators like SkyCity ensure that their affiliates follow brand guidelines and regulatory requirements. It helps maintain the integrity and consistency of marketing efforts.

3. Why is SkyCity adopting GiG Comply?

SkyCity is adopting GiG Comply to enhance its compliance strategy, safeguard its brand, and ensure that its marketing efforts align with regulatory standards and responsible gambling practices.

4. How does GiG Comply support responsible gambling?

GiG Comply helps operators monitor and manage their marketing efforts to ensure they adhere to responsible gambling principles and regulatory requirements, thus promoting a secure and trustworthy environment for customers.

5. What are the benefits of using GiG Comply for SkyCity?

GiG Comply offers SkyCity an additional filter to meet comprehensive compliance standards, allowing them to explore and expand their online presence while ensuring all activities remain within their regulatory strategy.

6. What was Gentoo Media’s recent initiative before partnering with SkyCity?

Before partnering with SkyCity, Gentoo Media (then GiG Media) announced the implementation of the Quality Mark Regulatory Assurance (QMRA) across its websites operating in regulated markets, reinforcing its commitment to high standards of compliance.

7. What are the goals of the partnership between Gentoo Media and SkyCity?

The partnership aims to strengthen SkyCity’s compliance framework and brand protection measures, ensuring that their marketing activities are consistently in line with regulatory requirements and responsible gambling principles.

8. What is the significance of this partnership for the iGaming industry?

This partnership sets a new benchmark for compliance and brand protection in the iGaming industry. It demonstrates the importance of strategic collaborations in maintaining compliance and upholding brand reputation in a rapidly evolving regulatory landscape.

9. Who are the key figures in the partnership between Gentoo Media and SkyCity?

Rasmus Bank Nielsen, Head of GiG Comply, and Mads Birch Jespersen, SkyCity’s Director of Marketing & Media, are key figures in this partnership, both expressing their commitment to enhancing compliance and brand protection.

10. How will this partnership impact SkyCity’s marketing efforts?

The partnership will help SkyCity maintain control over its marketing efforts, ensuring they adhere to brand guidelines and regulatory requirements, and promoting responsible gambling. This will ultimately strengthen SkyCity’s brand integrity and customer trust.